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New Tricks: Responding to readers – we’re here and we’re human

At its essence, social media should be, well, social. Thanks to the progression of the Internet, what people want (even expect) these days is to be able to have a conversation with just about anyone at...

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New tricks: Know your audience – whether you’re on Twitter or in print

I recently started writing a social media newsletter for the Austin American-Statesman’s newsroom. I posted the first one, which was about responding to readers, here. Here’s the second one, edited...

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New tricks: Journalists and SEO – searching for the right balance

This is from a social media newsletter that I send out to the American-Statesman newsroom. You can read previous newsletter entries about audience and responsiveness to the community. Searching for...

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New Tricks: Using social media to listen

For those of us in the publishing industry, it’s kind of a “no kidding” statement to say that the vast majority of what we do is gather content and then push it out there through print and online...

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New Tricks: Live tweeting from the courthouse

Earlier this month, Austin American-Statesman reporter Steven Kreytak live-tweeted a local murder trial. The trial was emotional and at times painful because of the involvement of a child who had to...

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